Play the Situation0 / 5The Situation
Three days before the keynote, the new Siri demo lands on your desk. It is magic — and it has read everything on the test phone to get there.
Your role: Apple product lead for the new Siri
The catch: The thing that makes the demo feel magical — anticipating you — is exactly the thing that makes privacy users feel watched. You cannot maximise both with the same message.